About
Peterson Real Estate Solutions

Don't like making recruiting calls? Aren't making them as consistently as you'd like? Want more recruiting appointments? We can help.

Connect with CEO Drew Peterson on LinkedIn

Our Story

Peterson Real Estate Solutions was founded with one simple mission — to make real estate recruiting easier, more personal, and more effective.

We know that building a great brokerage isn’t just about numbers; it’s about people. The right agents can transform a company’s culture, production, and momentum — but finding them and getting their attention takes consistent effort and genuine connection. That’s where we come in.

Book 15min Exploratory Call →

What We Do

We specialize in real-estate recruiting and appointment setting for brokerages.

Our team connects with agents directly on behalf of your company — introducing your story, qualifying interest, and setting real recruiting appointments.
You stay focused on running your business while we keep your recruiting pipeline full and active, month after month.

We don’t believe in cookie-cutter scripts or pushy calls. Every conversation we have is designed to sound like it’s coming from you — authentic, professional, and relationship-oriented.

Why It Works

Because it’s not just about calling agents.

It’s about understanding what agents care about, where they are in their careers, and how to position your brokerage as a better fit. Over the years, we’ve learned the patterns, pain points, and timing that move an agent from “not interested” to “let’s talk.”

That’s the difference between random outreach and a real recruiting system.

Get Started

Let’s Build
Your Recruiting Pipeline

If your brokerage is ready to grow — and you’re tired of chasing agents with little return — we’d love to help you build a recruiting system that never runs dry.

Let’s talk about what a consistent recruiting pipeline could look like for your brokerage.

Book 15min Exploratory Call →

What our Clients Say

Fyi, we hired one from your program last week that is joining December 16th after a couple closings and I have several more 2nd meetings scheduled. This has been fun!

Megan Wyatt
Re/MAX Around Atlanta

I love what you’re doing for us. You folks being the “ice breaker” has been super helpful. I just added Jill M. to the fold. Very excited!

Bryan McMillen
Daniel Gale Sotheby’s International Realty

Drew’s calling program gives us plenty of recruiting opportunities and frees up our time to focus on other aspects of the brokerage. We’ve successfully signed 4 out of the last 5 salespersons he’s sent us. Proof is in the results and his program definitely delivers.

John Larney
Springer Realty Group

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Real Estate Recruiting Tips & Information

What Really Motivates Real Estate Agents to Switch Brokerages?

Ask most people why agents change brokerages and they’ll quickly say: “Because they’re unhappy where they are.”

But the data tells a very different story. In a recent survey, fewer than 15% of agents who made a move said they did it because they were unhappy.

So if dissatisfaction isn’t the primary driver, what is?

How to Break Through a Real Estate Recruiting Plateau

Recruiting plateaus are frustrating. Your brokerage grows steadily year after year, and then suddenly the growth stalls. No matter what you try, your agent count doesn’t increase.

A real estate recruiting plateau can happen for several reasons:

Why Agents Aren’t Joining After Your Recruiting Appointments (and How to Fix It)

Struggling to recruit real estate agents? Learn why agents say no after appointments and how active recruiting with consistent follow-up wins them over.

AI in Real Estate Recruiting: Why Agent Scores Aren’t the Whole Story

Artificial intelligence is transforming real estate recruiting. From AI-written emails to automated texting platforms, technology is everywhere in brokerage recruiting strategies. One of the most popular tools today is the agent scoring platform—software that predicts how likely an agent is to switch brokerages.

Recruiting Season Is Here — And It Looks Different This Year

Recruiting season is here.

Agents who plan to switch brokerages at the end of this year or the start of next year will begin taking recruiting appointments over the next three months. They want their decisions made and transition plans in place ahead of time so business runs smoothly.

The 5 Most Common Real Estate Recruiting Mistakes (And How to Fix Them)

Recruiting season is approaching, and many real estate agents will soon evaluate brokerages with plans to switch later this year or early next year.

As you prepare for the season, here are the five most common mistakes in real estate recruiting and how to fix them.

Do You Need a Real Estate Recruiting CRM

If you're serious about growing your real estate brokerage, a recruiting CRM isn't just helpful, it’s essential.

How to Make Real Estate Recruiting Cold Calls

Cold calling real estate agents remains one of the most effective recruiting methods.
If you don’t have the time or interest to make the calls yourself, you can always use an appointment setting service like ours. But if you plan to handle the calling in-house, here are a few key tips…

Recruiting - How to Take Advantage of Summer

Summer is here. And based on what we’ve seen over the past two months, it's going to be anything but typical.

Recruiting - May 2025 Update

We're already a third of the way through 2025, and our team has been digging into the data and feedback we've collected so far.

Can you recruit by focusing exclusively on unhappy agents?

This question comes up often, as many brokers prefer to recruit only agents who are actively looking to switch brokerages.

Handling The __I'm Not Interested in Switching__ Objection

If you're actively recruiting producing agents—whether through cold calls, emails, or social media—you're bound to hear one common response: "I'm not interested in switching."

Can you outsource recruiting appointment setting to overseas callers?

This is a common question, and for good reason.

What Days or Times are Best to Make Recruiting Calls

One of the questions we’re asked the most is, “What are the best days or times to make recruiting calls?”

When to use text for recruiting

Social media, video, direct mail, email, and texting are some of the most common methods of recruiting real estate agents. But they vary in effectiveness

Recruiting Tips & Information

We publish free real estate recruiting tips and information. Click below to view the latest post or search previous posts. If you'd like to learn how to consistently recruit 2 - 3 agents every month, fill out the form below.