Summer is here. And based on what we’ve seen over the past two months, it's going to be anything but typical.

We're already a third of the way through 2025, and our team has been digging into the data and feedback we've collected so far.

This question comes up often, as many brokers prefer to recruit only agents who are actively looking to switch brokerages.

If you're actively recruiting producing agents—whether through cold calls, emails, or social media—you're bound to hear one common response: "I'm not interested in switching."

This is a common question, and for good reason.

What motivates agents to switch brokerages? 

One of the questions we’re asked the most is, “What are the best days or times to make recruiting calls?”

Social media, video, direct mail, email, and texting are some of the most common methods of recruiting real estate agents. But they vary in effectiveness

We're halfway through recruiting season and we’re getting quite a few questions about how this season compares to previous seasons.