Ask most people why agents change brokerages and they’ll quickly say: “Because they’re unhappy where they are.”

But the data tells a very different story. In a recent survey, fewer than 15% of agents who made a move said they did it because they were unhappy.

So if dissatisfaction isn’t the primary driver, what is?

Recruiting plateaus are frustrating. Your brokerage grows steadily year after year, and then suddenly the growth stalls. No matter what you try, your agent count doesn’t increase.

A real estate recruiting plateau can happen for several reasons:

Struggling to recruit real estate agents? Learn why agents say no after appointments and how active recruiting with consistent follow-up wins them over.

Artificial intelligence is transforming real estate recruiting. From AI-written emails to automated texting platforms, technology is everywhere in brokerage recruiting strategies. One of the most popular tools today is the agent scoring platform—software that predicts how likely an agent is to switch brokerages.

Recruiting season is here.

Agents who plan to switch brokerages at the end of this year or the start of next year will begin taking recruiting appointments over the next three months. They want their decisions made and transition plans in place ahead of time so business runs smoothly.

Recruiting season is approaching, and many real estate agents will soon evaluate brokerages with plans to switch later this year or early next year.

As you prepare for the season, here are the five most common mistakes in real estate recruiting and how to fix them.

If you're serious about growing your real estate brokerage, a recruiting CRM isn't just helpful, it’s essential.

Cold calling real estate agents remains one of the most effective recruiting methods.
If you don’t have the time or interest to make the calls yourself, you can always use an appointment setting service like ours. But if you plan to handle the calling in-house, here are a few key tips…

Summer is here. And based on what we’ve seen over the past two months, it's going to be anything but typical.

We're already a third of the way through 2025, and our team has been digging into the data and feedback we've collected so far.

This question comes up often, as many brokers prefer to recruit only agents who are actively looking to switch brokerages.

If you're actively recruiting producing agents—whether through cold calls, emails, or social media—you're bound to hear one common response: "I'm not interested in switching."

This is a common question, and for good reason.

One of the questions we’re asked the most is, “What are the best days or times to make recruiting calls?”

Social media, video, direct mail, email, and texting are some of the most common methods of recruiting real estate agents. But they vary in effectiveness

We're halfway through recruiting season and we’re getting quite a few questions about how this season compares to previous seasons.

If you’re reading this post, there’s a decent chance you’re in the market for a real estate recruiting company. And while there are plenty of recruiting companies out there, there are significant differences in the services they provide.

So you have an upcoming recruiting appointment with an experienced real estate agent. Here are the three things you must know ahead of the appointment.

Video is one of the most underutilized methods for recruiting real estate agents.

Email is an effective way to generate recruiting appointments. But, most of the time it’s used incorrectly and can actually do more harm than good.

You have an upcoming recruiting appointment with a real estate agent. Maybe you booked it yourself or maybe someone else booked it for you. Either way, you don’t want that potential recruit to no-show you or cancel. The key to preventing those things from happening is confirming the appointment.

When we first launched our recruiting appointment setting service, virtual appointments were almost unheard of unless the brokerage itself was virtual. But once Covid hit, that all changed. Now, virtual appointments are common even when the brokerage has one or more physical locations.

So you’re interested in using social media to recruit real estate agents. The upsides of social media are it’s effective for generating recruiting appointments, it’s agents’ preferred method of being recruited (just ahead of cold calls), and it can be used both actively and passively.

Want to know the easiest real estate agents to recruit?

You’re a larger brokerage and have multiple managers. But, those managers aren’t recruiting producing real estate agents. Growth is stagnant or maybe you’re even losing more agents than you gain. Here are a few options for helping your existing managers recruit (without needing to hire an in-house recruiter).

The decision to hire an in-house real estate recruiter is a big one. Doing so requires a major investment of time and money and there’s no guarantee the individual works out. But, there are a few scenarios where it makes sense to have one individual handle the entire agent recruiting process.

One of the most common questions we get is, “what are the most effective methods for recruiting real estate agents?”

One of the keys to a successful real estate recruiting campaign is building a targeted prospect list.

I previously wrote about when to hire a real estate recruiting company. But, there are also scenarios where you don’t want to hire a recruiting company.

This is the first of a two-part blog series on how to choose a real estate recruiting company.

This is the second of a two-part blog series on how to choose a real estate recruiting company. If you haven’t read the first part, you’ll want to check that out first because it covers everything from determining a budget to interviewing the companies.

So, you’re considering hiring a real estate recruiting company. But, is it the right time?

We’ve made hundreds of thousands of calls over the years and tested a variety of openings. And while I’m not going to give you the exact language we’ve found works best (it is part of our “secret sauce” after all), I can point you in the right direction.

It's been a minute since I last updated you on the status of recruiting. So, since we're halfway through 2023, now seems like a good time to let you know about three major changes we've observed so far this year.

Jim and Drew share tips for recruiting agents and coaching recruiters.

The new year is right around the corner and I’m receiving a lot of questions about what to expect from recruiting in 2023.

A few days ago, I sent a newsletter detailing why Zoom is outperforming in-person for recruiting appointments.

The most common question I received about that email was, “What do I need to do differently on a Zoom recruiting appointment versus an in-person appointment?”

The rise of Zoom due to Covid is well documented. And for a good 18 months or so, it was the primary means of doing recruiting appointments because of safety concerns.

What’s interesting is we’ve seen a major uptick in requests for Zoom appointments instead of in-person appointments even though the safety concerns have eased.

We did a Facebook live event with WE Insure to discuss the current state of recruiting.

I did an interview with Tracy Whitmore from Terradatum/BrokerMetrics to address some of the recruiting questions and concerns we're hearing.

You might be wondering whether you should suspend your recruiting efforts given everything that's going on right now…

What's a realistic recruiting goal for your brokerage? Here are the two major factors you must consider…

It's recruiting season...here's what you need to know to hire producing agents during the coming months

Look, I’m as tired of hearing about iBuyers as you are. So this isn’t an article about how they affect agents or whether they’re the “future” of real estate.

But, iBuyers can remind us something about recruiting. Or, more accurately, they can remind us something about business in general:

Want to know the best real estate agent recruiting strategies I've collected over the last 5+ years?

Last week I made the argument for why business cases don’t work in recruiting appointments.

The quick summary is they don’t work because the decision to switch brokerages is an emotional one, not a logical one.

And whenever I make that argument, I’m typically asked about two situations:

Have you heard you should make a business case to persuade agents to join your company?

Making a business case means focusing the recruiting appointment on the numbers.

And on the surface, making a business case seems like a logical way to conduct a recruiting appointment.

If you would’ve asked me a few months ago about the one thing that makes recruiting much easier, I would’ve said momentum.

Recruiting producing agents gets the attention of other producing agents and makes them curious about what you offer.

And while it’s true momentum makes recruiting easier, I no longer believe it’s the one thing that makes recruiting MUCH easier.

I have a confession to make…

I’ve said every single one of the three worst things to say on a recruiting call.

And you probably have too.

A big part of my job is knowing what’s on agents’ minds. So, I spend quite a bit of time in real estate Facebook groups.

The other day I was in the Inman group and Brad Inman posted an email from an agent who was interested in switching companies.

I went to my first Inman Connect last week and it was an interesting experience.

Inman attracts a different set of industry professionals than other real estate conferences I’ve attended.