Recruiting - How to Take Advantage of Summer
Summer is here. And based on what we’ve seen over the past two months, it's going to be anything but typical.
In fact, it’s shaping up to be the most active summer in recent memory.
Here’s how you can capitalize on that momentum and recruit agents during a time when many of your competitors will hit pause.
1. Treat This Summer as an Opportunity—Not a Slow Season
Traditionally, recruiting slows down in the summer.
Schools are out, people are on vacation, and in many markets, the extended selling season keeps producers busy and less likely to move.
That’s why a lot of brokerages reduce or stop recruiting between June and August—waiting to ramp back up in September.
But this year is different.
Our internal conversion rates have risen steadily over the past two months. Several clients told us they struck out during the spring (usually the hottest recruiting period) but started hiring successfully in late April and May.
Agents are still thinking about making a move—they’re just waiting for the right time or the right opportunity.
So, don’t slow down. Stay active.
And the best part?
With most brokerages pulling back, you'll have more opportunities and face less competition.
2. Be Ready to Address the Elephant in the Room
Let’s be honest—no one expected this much lingering uncertainty.
We thought things would settle after the NAR settlement, the election, and the inauguration. But here we are:
Interest rates remain higher than many buyers would like
Lawsuits, controversies, and changing regulations continue to shake the industry
The overall economic outlook is still unclear
Agents are paying attention. So, expect questions—and be ready with clear, confident answers.
How are you addressing these industry shifts? What’s your plan for navigating change? How can you offer more security or support than their current brokerage?
Your ability to speak directly to these concerns could be the deciding factor for many agents on the fence.
3. Turn Your Agents Into a Recruiting Advantage
One unexpected side effect of all the uncertainty: agents are talking to each other now more than ever.
They’re comparing notes, sharing concerns, and discussing changes they’re seeing in service levels, commission structures, and leadership at other firms.
This is a huge opportunity.
Encourage your agents to let you know when they hear about someone who's unhappy or thinking of making a move.
Agent-to-agent referrals are always the warmest leads. And right now, your agents may be closer than ever to someone who's ready to jump ship.
The Bottom Line:
Most brokerages will ease up this summer. If you don’t, you’ll have a clear advantage—and a real shot at recruiting agents who are ready for a change.
