Are You a Part-Time or a Full-Time Real Estate Recruiter?
Imagine for a moment you’re speaking with two real estate agents.
The first agent, Jane, is on track to do six deals this year. She tells you she’d like to double that next year.
She’s committed to real estate full-time and is willing to do whatever it takes to increase her production.
The second agent, Mary, is also on track to do six deals this year. And, she too would like to double that next year.
But, Mary sells real estate part-time and tells you her other job will always take first priority.
Which of those two agents do you think has a better shot at doubling her production?
Jane, the full-time agent who’s willing to do whatever it takes?
Or, Mary, the part-timer who’s unwilling to make real estate her number one priority?
The answer is obvious.
An agent who prioritizes selling real estate is more likely to increase her production than an agent who prioritizes something else.
The same is true in recruiting.
A broker who prioritizes recruiting is more likely to grow her company than a broker who prioritizes something else.
And although that might sound obvious too, let me ask you this…
Do you recruit only when you have the time? Or, do you make the time to recruit regardless of your other responsibilities?
If you recruit only when you have the time, you’re a part-time recruiter.
And there’s not necessarily anything wrong with that.
Maybe you prioritize your personal production or management responsibilities and are content hiring a few agents a year.
But if you want to hire more than a few agents a year and you’re a part-time recruiter, you have a problem…
Because part-time recruiters rarely get full-time recruiter results.
So I guess the question isn’t, “Are you a part-time or a full-time recruiter?”
The question is, “Which type of recruiter do you need to be to get the results you want?”
P.S. – I want to emphasize the difference between a part-time and a full-time recruiter is about priorities, not total time spent recruiting.
You can be a full-time recruiter, and get full-time recruiter results, if you set aside just a few hours a week for recruiting.
But, you must set those hours aside in advance and not allow any of your other responsibilities to encroach on them.
Because if your schedule is dictated by everything other than recruiting, you’ll never get the results you want.