How to Use Facebook to Recruit
I’m a realist when it comes to recruiting during the busy season. You have a lot on your plate and making room to contact prospects can be difficult.
That’s why I’m a fan of using social media to recruit during this time of year. You can build relationships and generate appointments in as little as 20-30 minutes per week.
Last Monday, I gave you a strategy for using LinkedIn to recruit (click here if you missed it). Today, I’m going to share two proven Facebook strategies.
Facebook vs. LinkedIn
If you’re going to use only one social media platform to recruit and don’t want to spend any money, I recommend using LinkedIn. It’s easier to connect with and get the attention of prospects there than it is on Facebook.
BUT, Facebook is the better choice if you don’t have a LinkedIn profile, want to run paid recruiting ads, or are friends with many of your prospects.
Your Personal Page - The Free Strategy
Using your personal page is a must if you want to recruit on Facebook without paying for ads.
While business pages are great for many things, you can’t use them to send friend requests or messages. And, less than 5% of the people who like or follow your page will see any given post.
The strategy for using your personal page to recruit is the same five-and-five strategy I shared last week for LinkedIn. At least once per week, send five new friend requests and send five messages to agents who are already on your friends list.
Remember to check each agent’s profile for recent posts or information you can use in your message to spark a conversation. Once you see an opening in that conversation, offer to take it offline by suggesting a call, coffee, or recruiting appointment.
Your Business Page - The Paid Strategy
The most effective way to use your business page to recruit is by running ads.
Fair warning – setting up an ad campaign takes a few hours if you haven’t done it before. The good news is, once the campaign is set up, you can run it for weeks with little additional input.
For the paid Facebook strategy to work, you need two things:
1.) An audience size of at least 1,000 potential prospects
2.) An effective offer or lead magnet
An offer is something like, “Want to keep 100% of your commission without paying a monthly fee? Click below to find out how.”
A lead magnet is anything of value you provide prospects in exchange for their contact information. Examples are training materials, e-books, reports, and plug-and-play processes or systems.
If you have an effective offer or lead magnet and a large enough audience, agents will respond to your ad. All you need to do is follow up with those prospects.
I’ll admit, creating and running an effective Facebook ad isn’t as simple as I’ve made it sound here. But, for me to go into every detail of the strategy would turn this post into an e-book.
So, if you’re interested in using Facebook ads to recruit, leave a comment or drop me a message and let me know. I’m happy to schedule a complimentary call where I’ll share the full strategy.
P.S. – If you’re concerned about separating business and personal matters on your personal Facebook page, use the lists function.
Start by creating two lists – one for personal friendships and one for business friendships. Then, add your friends to the appropriate list. That way, you can select which list sees which post.