The One Thing That Makes Recruiting MUCH Easier
If you would’ve asked me a few months ago about the one thing that makes recruiting much easier, I would’ve said momentum.
Recruiting producing agents gets the attention of other producing agents and makes them curious about what you offer.
And while it’s true momentum makes recruiting easier, I no longer believe it’s the one thing that makes recruiting MUCH easier.
Because as I recently examined the fastest-growing brokerages I’ve worked with, I discovered they all have something in common…
Agents are talking about them.
And most of the brokerages generated buzz before they started hiring large numbers of producing agents.
That’s why I now believe positive buzz is the one thing that makes recruiting much easier.
Here are a few ways I’ve seen clients generate buzz (other than momentum/growth):
opening a new office
changing ownership or the leadership team
taking a stance on a controversial issue
introducing new commission plans
speaking locally or becoming active on social media
holding fun or exciting events
becoming number one at something (market share, highest average sales price, etc.)
And if you examine the fastest-growing companies in your market, I’m betting you’ll find they generate positive buzz too.
I bring this up because you obviously want to grow your company (either now or in the future).
Otherwise, you wouldn’t have subscribed to these emails.
So as you’re considering how you can grow your company, start by considering how you can generate buzz.
Because if you start with buzz, recruiting is much easier.
P.S. - New companies always have an edge in the buzz department. New generates excitement and curiosity.
So if your company has been in business less than a couple years and you want to grow, start now. Capitalize on the advantage you have.
If you own an existing brokerage that’s been in business for more than a couple years without consistent growth, you’ll need to proactively generate buzz.
We often find agents assume they know what existing companies offer. And when they think they know what existing companies offer, they see no reason to schedule appointments.
Generating buzz is the most effective way to get those agents to reconsider a meeting.