Recruiting Season Is Here — And It Looks Different This Year

Recruiting season is here.

Agents who plan to switch brokerages at the end of this year or the start of next year will begin taking recruiting appointments over the next three months. They want their decisions made and transition plans in place ahead of time so business runs smoothly.

Last year was unusual. With the NAR settlement, many brokerages paused recruiting while they figured out how to handle the changes. That left far less competition for those who stayed active in the market.

This year is shaping up differently. Even though we’re still early in the season, agents tell us recruiting attempts have already increased. But, not in the way you might think.

Instead of more phone calls, they’re seeing a flood of emails and text messages.

Why?

Because nearly every recruiting CRM rolled out AI-driven automation over the past year. AI now writes and sends recruiting messages automatically, triggered by certain actions. These systems also ping recruiters when it’s time to follow up (and that follow up is, more often than not, a text).

That means agents are getting bombarded with messages but not many personal calls.

And that’s your opening.

Nothing generates recruiting appointments like a live, person-to-person conversation. Automation has its place, but as more recruiters rely on it, their messages will all start to sound the same. Picking up the phone instantly sets you apart.

That’s why our recruiting appointment-setting service is built entirely around phone calls. It's where the real conversations happen.

Bottom line: This season is about cutting through the digital clutter. If you want to stand out, pick up the phone. Conversations win appointments, and appointments win recruits.