Recruiting Season 2026: What the Data Says

Recruiting season is around the corner, and the numbers point to a clear fall opportunity: agents are increasingly open to exploring their brokerage options.

Let’s start with agents’ production and expectations…

The median number of transactions a Realtor completed in 2024 was 10 (it was 12 in 2022). In 2025 it dropped to nine. And while median gross income increased about 2% last year, business expenses increased 19%.

That means the typical Realtor earned less in 2025 than in 2024 — and that's before accounting for inflation.

Interestingly though, in the most recent NAR profile, 75% of agents reported they were "very certain" they would remain in the business at least two more years.

So even though they're earning less money, Realtors aren't quitting the business in the droves many people thought they would (NAR membership numbers also support this).

But just because Realtors aren't leaving the business doesn't mean they’re satisfied with their current situation.

And that’s where our numbers come in…

Our average conversion rate in our recruiting appointment setting service is up 14% YTD over last year. At the scale we make calls, that represents hundreds of additional appointments—and more importantly, a measurable increase in agent receptivity to recruiting messages.

This is also the second consecutive year summer outperformed spring. In the eight years prior, that never happened. 

And we believe that could create a particularly strong recruiting environment this fall.

Agents feel the pinch of fewer transactions with increased costs. They’re looking for help increasing the former and decreasing the latter.

That's an opportunity for brokerages that can clearly communicate how they can help.

But here’s the thing. While it may look like agents wait until the end of the year to evaluate their options, the reality is they do it in the months prior.

If you’re looking to recruit producing agents before the end of the year, the time to start is now. Waiting until November or December risks showing up after agents have already evaluated their options, narrowed their choices, or mentally committed to staying put.