The Experienced Agent Recruiting Program:


The six-week online video training course that gives you everything you need to recruit the profitable, productive agents you want


Here’s just a sampling of what you’ll learn if you join the program:

Module 1: Recruiting Fundamentals

  • What agents REALLY want from a brokerage (and it isn’t the highest split with the lowest fees)

  • The unexpected reason productive agents switch companies

  • Why you don’t need to worry about teams or brokerage-provided leads

  • How to overcome the three fears all agents have that stop from joining your company

  • The simple, yet counterintuitive idea that will make recruiting MUCH easier for you

Module 2: Who to Target & How to Find the Time to Recruit

  • How to take the guesswork out of creating a prospect list that will ensure you hit your recruiting goal

  • The research-backed way to identify the producing agents who are the easiest to recruit

  • Why your office location plays a HUGE role in the number of agents who will join

  • How to identify the retention risks among your current agents

  • The two proven techniques for finding the time to recruit (without adding anything more to your calendar)

Module 3: Getting Appointments

  • How to create irresistible marketing messages that’ll get agents to want to meet with you

  • The simple and easy way to recruit most brokers overlook

  • The EXACT words to say on the phone to book a steady stream of recruiting appointments

  • Why video doesn’t generate appointments (and what to do instead)

  • The social media recruiting formula you can execute in as little as 10 minutes per day

Module 4: The Recruiting Appointment

  • What you MUST know before you ever step into a recruiting appointment

  • The biggest reason agents don’t join (even when you were sure they would)

  • What recruiting materials to bring into the appointment (and what to leave out)

  • Why you DON’T want to cover everything your brokerage offers

  • The exact process for conducting a recruiting appointment that gets agents to join ASAP

  • The one document that takes the awkwardness out of following up with agents after appointments

Module 5: Objection Handling & Follow-Up

  • Why almost everything you’ve been taught about objection handling doesn’t apply to recruiting (there’s quite a bit of research behind this)

  • How to successfully overcome the three most common commission objections

  • The four-step process for getting agents to join even when they have active listings and deals in process

  • Why “I love my broker” is one of the easiest objections to overcome

  • What to say when agents insist the timing isn’t right for them to switch (this involves a little-known yet incredibly effective behavioral-change process)

  • The one objection that trips almost everyone up (because it doesn’t sound like an objection at all)

  • Effective follow-up strategies you can use to stay in touch with agents you’ve interviewed (without bothering or pestering them)

Module 6: Onboarding & Outsourcing

  • The quickest way to lose an agent you just recruited

  • How to generate referrals from agents who recently joined (and the reason why waiting to ask is a HUGE mistake)

  • What to do to make the “I love my broker” objection work in your favor

  • How your existing staff could do more to help you recruit

  • How to outsource the two hardest parts of recruiting (and what you should look for in a company/individual)

  • The five biggest takeaways from the program I guarantee will help you recruit

And, the program also includes valuable bonus materials such as:

  • Powerful marketing messages you can use in all your recruiting materials to generate appointments

  • Call scripts for every situation

  • A social media recruiting guide that walks you through which sites to use and how to use them

  • The Recruiting Appointment Cheat Sheet (this alone is worth the price of the program)

  • The exact process for getting testimonials from your agents

  • A “breakup message” that gets agents to respond even when you haven’t heard from them in weeks

If you’re the only person who handles recruiting for your brokerage, click here now to join the program and start recruiting the productive agents you want.

If you have between two and five people in your brokerage responsible for recruiting, click here to give everyone access to the program.

Or, if you have between six and 10 people in your brokerage responsible for recruiting, you’ll want to click here to ensure everyone gets access to the program.